TY  - BOOK
AU  - Rosenbloom,Bert
TI  - Marketing channels: a management view 
SN  - 9780324186932
AV  - HF5415.129 .R67 2004
PY  - 2004///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing channels
KW  - Management
N1  - Includes bibliographical references and index; Pt. 1. Marketing Channel Systems -- Ch. 1. Marketing Channel Concepts -- Ch. 2. Channel Participants -- Ch. 3. Environment of Marketing Channels -- Ch. 4. Behavioral Processes in Marketing Channels -- Pt. 2. Developing the Marketing Channel -- Ch. 5. Strategy in Marketing Channels -- Ch. 6. Designing the Marketing Channel -- Ch. 7. Selecting the Channel Members -- Ch. 8. Target Markets and Channel Design Strategy -- Pt. 3. Managing the Marketing Channel -- Ch. 9. Motivating the Channel Members -- Ch. 10. Product Issues in Channel Management -- Ch. 11. Pricing Issues in Channel Management -- Ch. 12. Promoting through the Marketing Channel -- Ch. 13. Logistics and Channel Management -- Ch. 14. Evaluating Channel Member Performance -- Pt. 4. Additional Perspectives on Marketing Channels -- Ch. 15. Electronic Marketing Channels -- Ch. 16. Direct Selling and Direct Marketing Channel Systems -- Ch. 17. Marketing Channels for Services -- Ch. 18. International Channel Perspectives -- Pt. 5. Cases
ER  -