Marketing channels : (Record no. 18910)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02030cam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm52937939 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 021202s2004 ohua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002116683 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA4-03331 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324186932 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324186932 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)52937939 |
| Canceled/invalid control number | (OCoLC)53962657 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | UKM |
| -- | BAKER |
| -- | NLGGC |
| -- | BTCTA |
| -- | IG# |
| -- | UQ1 |
| -- | YDXCP |
| -- | AU@ |
| -- | DEBBG |
| -- | DEBSZ |
| -- | MNE |
| -- | TULIB |
| -- | OCLCF |
| -- | OCLCO |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | JF0A |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.129 |
| Item number | .R67 2004 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 85.40 |
| Number source | bcl |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | QP 621 |
| Number source | rvk |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .R67 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rosenbloom, Bert. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing channels : |
| Remainder of title | a management view / |
| Statement of responsibility, etc. | Bert Rosenbloom. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mason, Ohio : |
| Name of publisher, distributor, etc. | Thomson/South-Western, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 649 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Marketing Channel Systems -- Ch. 1. Marketing Channel Concepts -- Ch. 2. Channel Participants -- Ch. 3. Environment of Marketing Channels -- Ch. 4. Behavioral Processes in Marketing Channels -- Pt. 2. Developing the Marketing Channel -- Ch. 5. Strategy in Marketing Channels -- Ch. 6. Designing the Marketing Channel -- Ch. 7. Selecting the Channel Members -- Ch. 8. Target Markets and Channel Design Strategy -- Pt. 3. Managing the Marketing Channel -- Ch. 9. Motivating the Channel Members -- Ch. 10. Product Issues in Channel Management -- Ch. 11. Pricing Issues in Channel Management -- Ch. 12. Promoting through the Marketing Channel -- Ch. 13. Logistics and Channel Management -- Ch. 14. Evaluating Channel Member Performance -- Pt. 4. Additional Perspectives on Marketing Channels -- Ch. 15. Electronic Marketing Channels -- Ch. 16. Direct Selling and Direct Marketing Channel Systems -- Ch. 17. Marketing Channels for Services -- Ch. 18. International Channel Perspectives -- Pt. 5. Cases. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing channels. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing channels |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | HC | Main Campus Library | Main Campus Library | Open Shelf | 01/24/2022 | Donation | 1 | HF5415 .R67 2004 | 041067 | 02/06/2023 | 01/24/2023 | 1 | 01/24/2022 | Books |